How to Improve Your Healthcare Website Design
No matter what business you are in, a well-designed website is paramount to your continued success.
For a medical practitioner, a website is a useful marketing tool. Patients will look you up online before they register at your practice.
Our health is a big deal, so we tend to think carefully before we choose someone to take care of our physical and mental well-being. A medical practitioner’s website says a lot about how they work and what type of services they offer. If your website is not up to scratch, you could be losing out on new patients.
If website design is not normally in your remit, check out the following tips to help you create a website that will become a real asset to your practice.
What is Your USP?
What makes your company different? Think about this before you start designing a website – every one of your competitors website is competing against yours. To be successful, your website needs to be better than other websites out there; it also needs a unique selling point, something that makes people want to choose your practice.
Take a look at your competitors’ websites and find out more about them. Your website needs to be as good as, if not better, than those of your competitors.
Choose the Right Healthcare Website Designers
There are probably hundreds of website designers operating in your city alone. Each one will have his or her own areas of specialism, so it makes sense to look for a web designer who is familiar with the unique design requirements of healthcare websites.
Pick the Right Theme
The overall design of a medical website is important. If a website looks cluttered, out of date, or just plain awful, this will reflect badly on your business.
Medical websites work best when a light, bright and simple theme is used. Think of how a clinic looks when you attend for an appointment: the walls are painted in pale colours and the rooms are brightly lit and fresh.
Avoid dark colours and complicated themes on your website. Instead, the information needs to be presented in a calm, professional way without too many distractions.
Make the Website User Friendly
All websites, no matter what niche they are in, should be user friendly. Navigation from one page to another should be easy and intuitive. Remember, depending on the area you specialise in, many of your clients could be older and less internet-savvy. If this is the case, it is even more important that your website is simple to use, or you could end up alienating a significant number of your clients.
Include Professional Photographs
Photographs are important. You need plenty of photos on your website, as these help to break up chunks of text and make the website more aesthetically pleasing.
It is sensible to include photographs of your clinic and staff, as this establishes trust and reminds people that you and your clinic actually do exist. Always use a professional photographer to produce the key images for your website, but other, more generic images, can come from stock photography websites.
Establish Your Brand
A website is useful for brand building as it showcases who you are as a professional. Make sure the final design of your website aligns perfectly with your brand. The site’s design needs to be consistent with other marketing images, or patients will not be certain they are on the right website.
Include your logo and any other recognisable branding materials on the website. Ensure any services you advertise match those offered in your clinic, and do not forget to link social media accounts to the website.
Quality Website Content
A website needs quality content. You could write this yourself, but if you do not have the time, outsource your content requirements to a writer with medical writing experience, as they will have a better understanding of the industry you work in.
Highlight Your Expertise
Use your website to highlight your field of expertise. Write content that informs patients. Talk about your particular areas of interest. If you are passionate about something, let your patients know!
Do remember to write for patients rather than other doctors. If you use too many technical words and too much medical jargon, people will struggle to understand your content. Content needs to be easy to digest, especially if you talk about your services.
Include a Strong Call to Action
Every medical practice website needs a strong call to action. Since your website is basically an extension of your practice brochure, make it easy for patients to contact you.
Include a ‘Contact Us’ form on every page and provide detailed information about the practice’s opening hours and location. Be sure to reply to all messages within 24-hours, or you could lose patients. You may even wish to include an appointment booking system on your website.
It will take time and effort to stand out in today’s internet marketplace. The niche is a highly competitive one, as you probably already know. However, with the right branding, website design, and digital marketing strategy, your medical practice website will have no problem rising above those of your competitors.